Courtesy of Santresa L. Glass
Today, I had the distinct honor of interviewing Dr. Santresa Glass, a social media and small business expert, about why it’s important for entrepreneurs to engage in blogging. Each Friday, Dr. Glass has agreed to lend her expertise here at Revolutionary Paideia on sundry issues pertaining to social media and small business. If you have questions and/or comments for Dr. Glass, leave a comment on the site and she will respond.
Provide a brief summary of your academic training and professional experience.
My academic experience started long before graduating from high school and college. I stem from entrepreneurs, both street and academically adept. My passion for food, cooking, baking, giving back, educating, empowering other people, events and meeting planning, entrepreneurship, public relations, and writing will always rest at the core of who I am as an individual. No, I didn’t need ANY formal education to glean some of the things I’ve learned. However, the information obtained and applied from my collegiate experiences is proving invaluable to me. Earning my bachelor of arts in English from one of the best historically black universities, Albany State University, served as the foundation of my academic matriculation. I then proceeded to earn my master’s degree from Troy University in Business Management, and most recently, my educational doctorate from Argosy University in Organizational Leadership. The combination of my layered passion and academic accomplishments have served as fuel to live my life fearlessly, love unabashedly, and laugh boisterously.
How can entrepreneurs benefit professionally from blogging?
One of the greatest ways in which entrepreneurs, the risk-takers, the doers, can benefit from blogging is to establish themselves as experts or burgeoning professionals in their field. Over time, as you continue to share your expertise, your consistent insight will make clear to industry peers and readers that you are truly an expert in your respective industry.
In your own experience as a successful small business owner and non-profit corporation executive, have you benefitted professionally from blogging?
I have benefited from blogging and most recently learned the lesson of backing up ALL files to prevent losing your hard work and priceless photographs. Blogging has helped me make connections nationally and internationally, both personal and professional.
Are there additional ways in which you’ve benefitted professionally from blogging?
One of the most invaluable ways in which I have benefitted professionally from blogging is the connections that I’ve made with industry peers and readers. The interaction and engagement with people that you’ve never met, people you only know virtually, becomes invaluable. Blogging and other social media platforms have opened flood gates for individuals, like myself, with layered passions to pursue them resiliently. I have also become a better writer.
What should entrepreneurs blog about? Are there things they shouldn’t blog about?
Entrepreneurs should blog about those things, people, places, etc. that are relevant to their respective industry, interest, passion, and purpose.
Name some quality locations online entrepreneurs can begin a blog.
I would suggest that entrepreneurs start with hosting sites that are user-friendly such as Blogger or WordPress.
How can blogging be used as an effective marketing medium for entrepreneurs?
When done consistently, blogging is an incredibly effective marketing medium for entrepreneurs. The use of blogging combined with active use of social media cultivates turning passion into profit.
Stay Connected with Dr. Glass . . .
Facebook: Magnolia’s Sweet Haven
Facebook: Cheesecake For The Cure, Inc.
Antonio Maurice Daniels
University of Wisconsin-Madison