Rising star and independent singer and songwriter Juice Soul has released the summer’s hottest track, “Tasteless,” featuring rap artist L.T. Terror and produced by Chevalier. Corporate media often defines which song is the hottest of a particular season, with little input from consumers themselves. As an increasing number of people learn about “Tasteless,” they’re convinced it’s the best new song available this summer.
With this track, Juice Soul engenders a new movement, a movement centered on loving one another. In the extant political climate—where vile, xenophobic, racist and sexist discourse is exponentially increasing and sadly becoming normative—the native of Augusta, Georgia, Juice Soul, promulgates a national and global clarion call to “love somebody.” The song, therefore, offers a brilliant, masterful and powerful counternarrative to the dominant national narrative of discord advanced by political interlocutors on the Left and Right.
“Tasteless” has potential to burgeon an effective and robust national citizens’ counterinsurgency against elected officials and candidates with intentions to foment hate and violence. The song possesses immense revolutionary potential. If we collectively heed the core message of real and unwavering love it champions, then we will build relationships—instead of walls.
Receiving his undergraduate training in Literary Studies (English) at Albany State University in Albany, Georgia, Juice Soul understands how to deploy irony adroitly, thus his choice to create an ironic title. The track’s title critiques the current state of love across the globe; it’s instructive, informing us through negation how to treat one another.
When ones listens to “Tasteless,” he or she might experience nostalgia for R&B of the 1970s – 1990s—a period of time in which authentic and quality vocals were cornerstones of the genre and not auto-tune and other technologically manufactured effects. Although Juice Soul’s mellifluous sound has affinities with the classic singing of the aforementioned period, he’s still current, sporting vocals that bear influences of Jamie Foxx, Sam Cooke, and Donny Hathaway. Many people love to say, “Bring back real music.” Well, lament no more. Juice Soul is the answer.
On this track, Juice Soul is joined by a talented rapper, L.T. Terror, who will inevitably blaze the national scene and become a household name. L.T. Terror spits rhymes that perfectly complement Juice Soul’s vocals, yielding purposeful and exemplary art. Neither artist overshadows or upstages the other. Although both are remarkable talents, one should never overlook the amazingly gifted Chevalier, the producer behind this artistic gem, “Tasteless.”
Fellows, you will thank Juice Soul later for supplying you with a new track to add to your mood-setting repertoire. “Tasteless” will tastefully ready the atmosphere for love, for romance, for lovemaking. Numerous current R&B songs denigrate and objectify women. Displeased with this reality, Juice Soul desired to present men with a resource to help communicate how much they cherish the special ladies in their lives. The artist responded to the popular demand from women to craft music that resists using profanity toward them and that resists commodifying and reifying them. Ladies, this isn’t a song that views you as a female dog—it embraces your humanity, your equality, your longing for true love, your external and internal beauty.
Yes, most men are more balanced and complex than seeing women as being only worth what they can extend sexually. Guys, “Tasteless” captures this aforementioned sentiment. Ladies will find this song physically, emotionally, and mentally stimulating. This track is a refreshing departure from “Let Me Hit It.” You think? As always, Juice Soul presents mature, thoughtful, sensual, sexy, smart, and compelling art.
Juice Soul is destined to become the next popular national recording artist. Listen to “Tasteless” on Spotify, Apple Music, Google Play, Tidal, and all other digital platforms. Let your local record stations know you want to hear his new single played. Purchase it on iTunes.
Do you long to love somebody? Well, join the “Love Somebody Movement” and support its progenitor, Juice Soul.
Dr. Antonio Maurice Daniels
University of Wisconsin-Madison