Honda launched a new television and digital advertising campaign in support of the 2013 Honda Civic. Targeting millennials, the “Best Yourself” Campaign celebrates diversity and the drive to achieve success through non-traditional paths.
“We believe that things can always be better and this sentiment can be seen in the numerous improvements we made to the 2013 Civic. Honda made the best-selling compact car in the U.S. even better,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. The emotionally compelling and multi-layered “Best Yourself” Campaign is built on this foundation of continuous improvement by celebrating individual achievements towards personal greatness.
The campaign’s message is incorporated across digital platforms and initiatives that include a “Best Yourself” social campaign that encourages audiences to share their hopes and plans for taking their lives to the next level using the hashtag #BestYourself on Honda Facebook, Twitter and Instagram pages.
For more information about the “Best Yourself” Campaign, please visit: http://access.honda.com.
Antonio Maurice Daniels
University of Wisconsin-Madison