Photo Credit: Lupus Foundation
Honda launched a new television and digital advertising campaign in support of the 2013 Honda Civic. Targeting millennials, the “Best Yourself” Campaign celebrates diversity and the drive to achieve success through non-traditional paths.
“We believe that things can always be better, and this sentiment can be seen in the numerous improvements we made to the 2013 Civic. Honda made the best-selling compact car in the U.S. even better,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. The emotionally compelling and multi-layered “Best Yourself” Campaign is built on this foundation of continuous improvement by celebrating individual achievements towards personal greatness.
The campaign’s message is incorporated across digital platforms and initiatives, including a “Best Yourself” social campaign that encourages audiences to share their hopes and plans for taking their lives to the next level using the hashtag #BestYourself on Honda’s Facebook, Twitter, and Instagram pages.
For more information about the “Best Yourself” Campaign, please visit: http://access.honda.com.
Antonio Maurice Daniels
University of Wisconsin-Madison
Revolutionary Paideia 
While I’m not a fan of Nick Cannon I really can appreciate the message and direction of these ads. It’s a hustlers prerogative, go your own way and earn.
While I would not say I’m a fan of his, I do like his personality and quirkiness. Yes, the messages behind the ads are very positive. Nick Cannon is a pretty interesting choice for these ads. I wouldn’t immediately think of him as being the best promoter of the messages behind these ads.