Fridays with Dr. Glass: How to Use Facebook to Grow Your Small Business

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(Photo Credit: PMC Network)

What impact has your use of Facebook had on your small business and your non-profit corporation?

Facebook is an incredible social media source to use. Almost every age and ethnic demographic uses Facebook., even though many have recently (the past 3 years) learned the basics: how to update a status, how to change a profile and cover photo, and how to use the hashtag (#). From small business to non-profit, Facebook has provided beneficial engagement and interaction between consumers, non-profit contributors, and I.

In what ways can Facebook be used to grow a small business?

Facebook can be used to grow small businesses in the following ways:

Personalized web address – Some small businesses do not have established websites or blogs for customers to peruse. When a small business owner creates a free Facebook business page, Facebook provides a website address that consumers can use to find said business; for example, https://www.facebook.com/magnoliassweethaven was created for Magnolia’s Sweet Haven, LLC.

Networking – Creating events, sponsoring giveaways, and connecting to other industry professionals present excellent networking opportunities. Cross-promotion of small businesses is an additional way of networking on Facebook. At Magnolia’s Sweet Haven, for instance, we work with cake pop, linen, and custom cookie vendors to create dessert tables for our clients’ weddings.

Be resourceful – Being an expert in your respective industry is information that should be shared as well as information that is wanted by consumers or readers. Facebook can be used to publish engaging industry information. The amount of times per day that small business owners choose to post is relevant to how often they appear in their followers’ Facebook feeds.

Market events – Consumers who follow a small business on Facebook are sometimes given incentives for free products or services. Food trucks will often post partial photos of where they are and ask consumers to comment with a correct guess for free food.

Link love – Small business owners should use their personal Facebook pages to link back to their Facebook business page as well as their website in the “Work and Education” bio section.

Are there any reasons a small business should not use Facebook for professional purposes?

I do not foresee why most small businesses would not want to use a free resource, marketing tool, and website for their entrepreneurial venture. Sometimes people find using social media off-putting, and there are some who find using social media will not contribute to betterment and success of their business. Bullhockey! You can reach a wider targeted demographic and make additional connections with the use of social media.

For an economical fee, would you be willing to help small businesses setup their Facebook business pages? For a monthly economical fee, would you be willing to help small businesses to maintain and add content to their pages?   

I am actually in the midst of launching a consulting and public relations firm with YOU, Dr. Daniels. I’m not sure if this is the appropriate time to announce it, but I just did. Services will include helping small business owners setup and maintain their social media pages, public relations, and start-up business plan writing. As time progresses, we SHALL make a more formal announcement.

Stay Connected with Dr. Glass…

Facebook: Magnolia’s Sweet Haven

Website: www.pamperedsweettooth.com

Dr. Antonio Maurice Daniels

University of Wisconsin-Madison

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