While male artists, especially those in R&B and Hip-Hop, often receive charges of employing sexist, patriarchal, misogynistic and divisive imagery and language, Juice Soul, Jason Williams of Augusta, Georgia, offers a mature, balanced and compelling counternarrative to those charges. Too many songs across musical genres present an oversimplified ultimate reason why numerous intimate heterosexual relationships fail: it’s the man’s fault. Yes, admittedly, men, more often than not, create the core challenges and problems that plague relationships and inevitably lead to their undoing. In many cases, however, women contribute significantly to these relationship challenges and problems. “Made Her A Woman,” one of the hit tracks from Juice Soul’s 2005 100% Concentration album, boldly, yet respectfully, ventures into this frequently slanted, deficient in nuance discourse.
Juice Soul’s dexterous melding of urban contemporary R&B and neo-soul lends itself useful to illuminating his characteristic deftness in relating an enchanting story through song. The powerful art of storytelling represented in “Made Her A Woman”—and most of his works—facilitates heartfelt emotions expressed. Although the title, “Made Her A Woman,” might give the impression of a standard patriarchal song, the artist deploys an ironic title, to surprise, challenge, unsettle. Early in the song, Mr. Williams disabuses the listener of any thoughts about this work being laced with misogynist or patriarchal words or themes.
The artist longs for his former love to appreciate the substantial contributions he made in her life that helped her to evolve into a mature and productive woman. Her unwillingness to give him the gratitude he deserves results in a vexing loneliness; a loneliness that engenders a primarily dejected mood. Pain, however, seems to motivate the artist to rise above the limitations of his extant inauspicious circumstances, communicating a slight sense of optimism about his future love life.
Williams’ oeuvre appears intimately grounded in realism. The type of raw emotion and zeal he delivers suggests mostly biographical content rather than purely fictional content, which could explain why his songs connect so strongly with fans.
“Made Her A Woman” taps into the universal human condition by engaging common feelings experienced: loss, loneliness, heartbreak and disenchantment. As an adroit and shrewd lyricist, Juice Soul always releases a sincere, candid piece. This track conveys an important message: heterosexual men’s relationship narratives possess great value, and when artists proffer those narratives without fear, we behold poignant, beautiful art—the type of art represented by his Summer 2016 song featuring rapper L.T. Terror, one of the best songs produced this decade, “Tasteless.”
Dr. Antonio Maurice Daniels
University of Wisconsin-Madison